• 15%

  lift in Ad Recall among Gen Z and Millenial audiences

• 2.56x

  increase in CTR

• 85%

  increase in app downloads over campaign period

Turning inspiration into app user growth with Strava's full-funnel "Proof of Life" campaign

• 2.4M

  reached

• 9.7

  ROAS

• +11.7%

  ROAS

Scaling internationally with a strategy designed to reach high-intent shoppers

• 4.7pts

  incremental lift in purchase intent

• 17.4M

  of consumers reached

• 5%

  above benchmark CTR

ENO e TikTok Pulse: a receita de sucesso que aliviou a azia e elevou a marca

• $730+k+

  revenue

• 57.1

  ROAS

• 3%

  average CTR on search campaigns

Leveraging search campaigns to scale growth for a luxury hotel brand

• 17.6%

  lift in purchases

• 16.9%

  lift in add to cart

• 9.5X

  incremental ROAS

Proving the power of TikTok ads in the US through a Conversion Lift Study

• +39%

  LPV rate

• +157%

  ROAS

• -58%

  cost per purchase

Learn How Sephora UK Drove ROAS with a TikTok Search Ads Strategy

• 50%

  Lower CPL

• 72%

  Lower CPA

• 239%

  Increase in CTR

Drives efficiency and reaches intent driven audiences with TikTok Search Ads

• +75%

  uplift on related organic search terms

• 46%

  engagement rate

• 56.5K

  Search Page views

Uplifting searches on organic terms and driving engagement on Branded Search Hub content

• +267%

  CTR vs SEGA benchmark

• -65%

  CPC vs SEGA benchmark

Learn How SEGA is Driving Efficient Game Sales with TikTok Search Ads and Carousel Formats

• +30%

  ROAS

• -35%

  cost per acquisition

• -25%

  cost per click

Increasing matcha sales via TikTok, with a highly refined audience targeting approach

• 7

  ROAS vs. 3.6 account average

• +5500

  Purchases Directly From TikTok Search

• 3.48%

  CTR vs. 0.9% Account Average

Evry Jewels scales conversions with TikTok Search Ads

• 22X

  Higher CTS traffic from Search

• +14%

  Uplift in Ad Recall

• +44%

  Newsletter subscriptions

Riyadh air becomes first airline to launch TikTok search ads in KSA.